Experiment becomes a way to explore the future
Experiment becomes a way to explore the future
In a traditional organization, an experiment often appears after analytics, approvals, and calculations. On the rapidly changing technological frontier, the order must increasingly be reversed.
If a minimal check can be built quickly and cheaply, the experiment itself becomes a source of knowledge.
Working cycle: idea β MVP β reality β conclusion.
This is not a denial of planning. This is a rejection of the situation where planning is used as a substitute for contact with reality.
The experiment is especially important where it is impossible to honestly calculate ROI in advance, because the parameters of the new system themselves are unknown.
A good experiment should be cheap, fast, and capable of refuting the original idea. Its result is not necessarily a successful product. Sometimes the best result is early proof that the direction does not work.