Experiment becomes a way to explore the future

Experiment becomes a way to explore the future

In a traditional organization, an experiment often appears after analytics, approvals, and calculations. On the rapidly changing technological frontier, the order must increasingly be reversed.

If a minimal check can be built quickly and cheaply, the experiment itself becomes a source of knowledge.

Working cycle: idea β†’ MVP β†’ reality β†’ conclusion.

This is not a denial of planning. This is a rejection of the situation where planning is used as a substitute for contact with reality.

The experiment is especially important where it is impossible to honestly calculate ROI in advance, because the parameters of the new system themselves are unknown.

A good experiment should be cheap, fast, and capable of refuting the original idea. Its result is not necessarily a successful product. Sometimes the best result is early proof that the direction does not work.